Without a doubt, the important elements that would likely increase e-commerce adoption in Nigeria include better internet infrastructure, rising purchasing power, […]
Category: Marketing
Is Q-commerce The Future of Digital Commerce In Africa?
In the past two years, we have seen the Covid-19 pandemic catalyse the digital adoption drive by consumers in the […]
PRODUCT-MARKET FIT: SQUARE PEG, ROUND HOLE.
What’s your Route-to-market strategy? Does your product meet market demands? Why is your product not gaining traction? These are B2B […]
Mr. Incredibles Branding Secrets
Let me begin by saying I got the inspiration to write this article after reading some LinkedIn post about branding. […]
Pharma Marketing: A Strategic POV (Part 1)
Marketing to patients and doctors requires distinct strategies, just as it would between organizations within the B2B supply chain, but pharmaceutical marketing, in general, involves the same principles that you find in any other industry regardless of where they sit within the supply chain —whether they focus on a B2B or B2C audience, they will need to adapt a particular marketing strategy to effectively sell their products and services.