Marketing to patients and doctors requires distinct strategies, just as it would between organizations within the B2B supply chain, but pharmaceutical marketing, in general, involves the same principles that you find in any other industry regardless of where they sit within the supply chain —whether they focus on a B2B or B2C audience, they will need to adapt a particular marketing strategy to effectively sell their products and services.
E-commerce and Emerging Tech
Without a doubt, the important elements that would likely increase e-commerce adoption in Nigeria include better internet infrastructure, rising purchasing power, […]
Is Q-commerce The Future of Digital Commerce In Africa?
In the past two years, we have seen the Covid-19 pandemic catalyse the digital adoption drive by consumers in the […]
Prose: I Miss You.
Posting my old write-up originally posted on TheBoilerNation Blog, I have remodeled it for submission to our work Valentines day […]
PRODUCT-MARKET FIT: SQUARE PEG, ROUND HOLE.
What’s your Route-to-market strategy? Does your product meet market demands? Why is your product not gaining traction? These are B2B […]
Prose: Forlorn Skies
The wee of the night along the lonely jetties of the southern shore unfolds the moon in its translucent dim with the clammy mist setting the tone for introspective soliloquies.
Prose: Seamans Romp
The sky was dimming to a close as the slither of curtains; revealing the moon with a spiteful grin. The […]
THE MANUSCRIPT (SHORT STORY)
“I was going to write again, yes, but this time, I didn’t care whether I was chosen or not. I didn’t care what they would think of what I was going to write; to hell with them.”
Mr. Incredibles Branding Secrets
Let me begin by saying I got the inspiration to write this article after reading some LinkedIn post about branding. […]
Prose: SEA SIDE CHILLS
Originally Posted: 24th April, 2012 Written By: @apooyinabiola The atmosphere was cloaked in jet-black,beautified by a crescented moon that smiled […]